I believe there are four aspects of building a business based on values, and they make up the two kinds of work you will do:
Creating a business you love is about knowing what matters most to you and creating a structure that will support you as you communicate and sell your passion to the world. Doing Inner Work helps you to understand what you need in place to work with integrity and authenticity. The Outer Work is the organization of the processes that you will physically implement to build your business.
The Inner and Outer work you do is concurrent and ongoing. As you do the mental organizing and physical work of the business, you will constantly be checking in with your emotions and your Spirit to make sure you are on the right track. The Inner Work you do helps you to create powerful goals with purpose and confidence, and you will be more likely to follow through to complete them.
As a coach, I will guide you through the Inner Work through powerful coaching techniques. I will also support you by holding you accountable for both the Inner and Outer Work you do throughout the coaching relationship.
Mentoring comes into play as a result of my experience as a business owner. Based on personal experience and my work with other business owners over the past few years, I am able to offer practical suggestions and resources that will help you with your Outer Work. You are always at choice when I make a suggestion, and I will always encourage you to do what you feel is right for you.
Let's take a closer look at the four aspects of building your business.